Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?

Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?

REDEF is dedicated to my mother, who nurtured and encouraged my interest in everything and slightly regrets the day she taught me to always ask 'why?'

Email is a 40-year-old technology that is not going away for very good reasons - it's the cockroach of the Internet.