Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

There is extraordinary chemistry that exists in long-term relationships

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.