You could get in rehearsals, pre-production, anything that would actually contribute to the understanding of how a film gets made. I actually find those things increase people's interest in a movie and like that better than worrying about showing the tricks behind the curtain.
Jay RoachBryan [Cranston] created something completely unique, that was earned by its authenticity. That's what gave us the license to push it a bit.
Jay Roach