I figure if it's turns out well the film will have its own momentum and will carry into the video release. So it's hard to really picture the DVD version when I'm in production.

I don't stay in the genre because I just like all stories that have a smart hook in them and I can find a comic way through if it's a comedy or a suspenseful way through it if it's a drama.

There's people who actually have a whole science devoted to what makes a sticky meme and that idea of that question of why some ideas about how civilizations work catch on and others don't.

Dalton Trumbo actually was [ a hypocrite], because he liked his wealth, which was against the grain of being a Communist. I put title cards at the head of the film that explains the context.

I just always look for stuff that has a character-driven thing.

When I'm shooting, really the audience I'm thinking the hardest about is that first test screening audience who I want to like the film and that first opening weekend audience.

When we had ideas that earned there way in [Austin Powers], it began to get okay. The hook for me was 'Mini-Me.' We only auditioned one guy - Verne Troyer - and at the time I said, 'we have to get this guy, get him life insurance, whatever he needs' because there was no other way or actor to do it. It was amazing to me just to talk to him...he was Mini-Me.