It's always been most important for me to figure out "my space" rather than trying to check out what everyone else is up to, minute by minute. Technology is making it easier to connect to other people, but maybe harder to keep connected to yourself-- and that's essential for any artist, I think.

For me, the challenge is just making great albums, because talent - and writing in general - is not tangible. There's no expiration date on it. At the same time, you might wake up tomorrow and be unable to write music.

I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.

I get my by any means on, whenever there's a drought get your umbrellas out because that's when I brainstorm.

Don't ever go with the flow. Be the flow.

I wrote this [Most Kings] before MJ died, and his death only proves my point: When he was alive, the King of Pop, people were tireless in taking him down, accepting as truth every accusation people made against him, assuming the worst until they drove him away. When he died, suddenly he was beloved again - people realized that the charges against him might really have been bogus, and that the skin lightening was really caused by a disease, and that his weirdness was part of his artistry. But when he was alive and on top, they couldn't wait to bring him down.

Wherever I go, I bring the culture with me, so that they can understand that it's attainable. I didn't do it any other way than through hip-hop.