But this is one of the things that makes rap at its best so human. It doesn't force you to pretend to be only one thing or another, to be a saint or a sinner. It recognizes that you can be true to yourself and still have unexpected dimensions and opposing ideas. Having a devil on one shoulder and an angel on the other is the most common thing in the world. The real bullshit is when you act like you don't have contradictions inside you, that you're so dull and unimaginative that your mind never changes or wanders into strange, unexpected places.
Jay-ZI was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when I was trying to get a record deal, it was so hard to get a record deal on my own that it was either give up or create my own company.
Jay-Z