I'm trying to tell the story in the most clear, concise, and truthful way, taking those everyday words and phrases and capturing them in a way that they become something else.

I'm a person that works off of music. I let the music dictate the direction.

I dumb down for my audience and double my dollars...

No matter where you go, you are what you are playa.

I keep my enemies close/ I give 'em enough rope/ They put themselves in the air/ I just kick away the chair.

My brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment.

The fans get to see you, and you can do great by your record if you have a great performance or a great night there. That's all part of the business. But at their core, awards shows are not really a sincere thing. For a lot of years, the artists had to pay to play their own set.