Fiction is not imagination. It is what anticipates imagination by giving it the form of reality. This is quite opposite to our own natural tendency which is to anticipate reality by imagining it, or to flee from it by idealizing it. That is why we [Europeans] shall never inhabit true fiction; we are condemned to the imaginary and nostalgia for the future.
Jean BaudrillardMistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.
Jean BaudrillardA society which allows an abominable event to burgeon from its dung heap and grow on its surface is like a man who lets a fly crawl unheeded across his face or saliva dribble from his mouth -- either epileptic or dead.
Jean BaudrillardIf everything is perfect, language is useless. This is true for animals. If animals don't speak, it's because everything's perfect for them. If one day they start to speak, it will be because the world has lost a certain sort of perfection.
Jean Baudrillard