Fiction is not imagination. It is what anticipates imagination by giving it the form of reality. This is quite opposite to our own natural tendency which is to anticipate reality by imagining it, or to flee from it by idealizing it. That is why we [Europeans] shall never inhabit true fiction; we are condemned to the imaginary and nostalgia for the future.

Challenge, and not desire, lies at the heart of seduction.

Kitschis one of the major categories of the modern object. Knick-knacks, rustic odds-and-ends, souvenirs, lampshades, and African masks: the kitsch-object is collectively this whole plethora of "trashy," sham or faked objects, this whole museum of junk which proliferates everywhere.... Kitsch is the equivalent to the "cliché" in discourse.

You need an infinite stretch of time ahead of you to start to think, infinite energy to make the smallest decision. The world is getting denser. The immense number of useless projects is bewildering. Too many things have to be put in to balance up an uncertain scale. You can't disappear anymore. You die in a state of total indecision.

A successful object is one which exists beyond its own reality, which creates a dual (and not merely interactlve) relation (with its users also), a relation of contradiction, misappropriation and destablilisation.

Sadder than destitution, sadder than a beggar is the man who eats alone in public. Nothing more contradicts the laws of man or beast, for animals always do each other the honor of sharing or disputing each other's food.

Imagine the amazing good fortune of the generation that gets to see the end of the world. This is as marvelous as being there in the beginning.