The liberated man is not the one who is freed in his ideal reality, his inner truth, or his transparency; he is the man who changes spaces, who circulates, who changes sex, clothes, and habits according to fashion, rather than morality, and who changes opinions not as his conscience dictates but in response to opinion polls.
Jean BaudrillardFiction is not imagination. It is what anticipates imagination by giving it the form of reality.
Jean BaudrillardProphesying catastrophe is incredibly banal. The more original move is to assume that it has already happened.
Jean BaudrillardThe price we pay for the complexity of life is too high. When you think of all the effort you have to put in -telephonic, technological and relational -to alter even the slightest bit of behavior in this strange world we call social life, you are left pining for the straightforwardness of primitive peoples and their physical work.
Jean BaudrillardFreud thought he was bringing the plague to the U.S.A., but the U.S.A. has victoriously resisted the psychoanalytical frost by real deep freezing, by mental and sexual refrigeration. They have countered the black magic of the Unconscious with the white magic of "doing your own thing," air conditioning, sterilization, mental frigidity and the cold media of information.
Jean BaudrillardBut what if God himself can be simulated, that is to say can be reduced to signs that constitute faith? Then the whole system becomes weightless, it is no longer anything but a gigantic simulacrum - not unreal, but simulacrum, that is to say never exchanged for the real, but exchanged for itself, in an uninterrupted circuit without reference or circumference.
Jean Baudrillard