The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.

Girls get the message from very early on that what's most important is how they look, that their value, their worth depends on that. And boys get the message that this is what's important about girls. We get it from advertising. We get it from films. We get it from television shows, video games, everywhere we look. So no matter what else a woman does, no matter what else her achievements, their value still depends on how they look.

Turning a human being into a thing is almost always the first step towards justifying violence against that person.

Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.

Addiction beggins whith the hope that something 'out there' can instantly fill up the emptiness inside.

The more you subtract, the more you add.

The Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.