To me style is just the outside of content, and content the inside of style, like the outside and the inside of the human body - both go together, they can't be separated.
Jean-Luc GodardPeople come to Cannes just to advertise their films, not with a particular message. But the advantage is that if you go to the festival, you get so much press coverage in three days that it advertises the film for the rest of the year.
Jean-Luc Godard