Nowadays it seems more and more like the 'business' in 'show business' is underlined, and there are campaigns, and it's all part of getting people in to see the movies.
Jeff BridgesMaking films is sort of like you're pulling off a magic trick. It's sort of like an illusion. It's not real but you want it to appear real, and all kinds of things go into that, from the clothes you're wearing to the make-up, to the light.
Jeff Bridges