If I had followed my own rules - if I had eaten my own dog food - I would have created a digital book that is searchable and linkable, that can be corrected and updated and discussed and passed around. But I took my publisher's advance money. Hey, dog's gotta eat. The book publishing industry still works - for now - because it adds value with editing, promotion, sales, and cash.

I'd love if Google ran my cable or phone company. Instead of making their businesses out of telling us what we can't do, GT&T would recognize the benefit of helping us do what we want to do: use the internet more and create more of our own stuff. Google might even figure out how to make connectivity ad-supported and free. Sadly, though, I think Google knows what it is and won't expand into other industries, even if it would be good at running a cable or energy or phone company.

Make linking to the rest an essential part of what you do best.

I can use my credit card to send money to the Ku Klux Klan, to antiabortion fanatics, or to anti-homosexual bigots, but I can't use it to send money to WikiLeaks. The New York Times published the same documents. Should we tell Visa and MasterCard to stop payments to the Times?

What’s insidious about the fear of what others will say is that you rarely hear them say it. You imagine what they’d say. You imagine they care that much about you. The fragility of our own egos gets the better of us

The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.

People are enduring more than a temporary financial crisis. We are witnessing a fundamental shift in the economy. Companies and industries will in great measure no longer grow by borrowing vast capital to make huge acquisitions. The way to grow to critical mass - the Google way - will be to become platforms and networks that enable others to build businesses, grow, and succeed.