Well, I talk about one moment in the book, but I don't know if that's my moment of discovery. It was a moment. In the book, I talk about how I started shooting, how I became a photographer.

The Canon AE1 - a fully manual camera. [My mother] had a 50mm, which is a standard lens, and then I got a 28mm. Then I started a little punk magazine, a zine, when I was 14 or 15 years old. I was shooting my friends skateboarding and it was the beginning of the Macintosh. We wouldn't do layouts on the computer; we would pick the font and then type up a paragraph and then print it out and cut it up and put it in a little mock-up and Xerox it.

It 2001 when we started. But prior to that, I had made this website called sundancepics.com, where me and this other photographer, Randall Michelson, could sell our images from Sundance online and it was successful. Steve Granitz, who's my main partner at WireImage, we were already working together, and I was like, "Look dude, this is it. We can do this."

So I tried to get my shot with a 50mm and I did it - this is when we're shooting film, not digital. The guy that hired me looked through the pictures and was like, "Oh, this is pretty good. You did a good job." And I was like, "Yeah, I'm sorry. I only had a 50mm. My girlfriend rented the wrong lens..." and he stopped looking at the pictures and he looked up at me and he said, "You shot this with a 50mm? You're hired."

There were just moments of the punk scene and I realized that I had to capture it. There was also this photographer in our preschool - I went to a Montessori school in Baltimore, Maryland - and they had this photographer come and take all these incredible photographs. They looked like they were from Life magazine.

My mom had bought this camera to take classes herself and I remember working with her on it, understanding how the stop-motion [worked], having a high shutter speed and things like that. Long before I picked it up myself, I remember being on a slide at a country club going into the water and wanting my mother to put in on a high shutter speed so she could catch me on the slide without it being blurred. I remember having fun with her: "Let me go on the slide and you'll catch me in motion!" Those are some of the little moments in my artistic making.

I ended up meeting this guy Stefan Simchowitz, who produced Requiem for a Dream and also went to AFI. I randomly met him in Cannes. By September of 2000, we had made a deal with this company that he was working with. They merged with us and in January of 2001, we opened WireImage. It was pretty crazy because I only started shooting celebrity stuff in 1998 - literally two and a half years later, I'm opening this company.