Learning that aesthetic as a kid - seeing those photos - made me think that that's what photos are supposed to look like. I never understood snapshots. I was looking at them like, "This is horrible; that's not what a picture is supposed to look like." I was taught by these photos. So when I picked up the camera, though I had never done it before, I kind of already knew what I was doing.
Jeff VespaThat was my experience with everybody in the book. That was what was so cool. It's just an excuse to hang out with people. It's not for a movie; it's not for a magazine. No one's here telling us what to do. We're at my house shooting. I just get to go, "What do you want to do today?" We're only there because we want to be there because of each other. There's no other reason.
Jeff VespaOver the years, she [my mother] always encouraged me in the arts. She actually worked at an art museum when we were kids. I took classes there. She was the one that, when we'd go to the store and I would have a pack of eight pastels, she'd say, "No, get the 24-pack." She was always encouraging me to get the best materials, which was really awesome.
Jeff VespaBut when I was a kid, I would look at the paper next to the phone and I would think to myself, "I want to do that." So I started doing that. [doodling]
Jeff VespaIt 2001 when we started. But prior to that, I had made this website called sundancepics.com, where me and this other photographer, Randall Michelson, could sell our images from Sundance online and it was successful. Steve Granitz, who's my main partner at WireImage, we were already working together, and I was like, "Look dude, this is it. We can do this."
Jeff VespaWe were little children, four or five years old, but they were all around the house and they made us look epic, like we were part of some story being told. My mom would have this woman come to our house and take photos of us. She did a photo book of us as well when I was one. I still have it.
Jeff Vespa