It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
Jeff ZuckerPeople are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.
Jeff ZuckerWere in this transition period of figuring out how to deal with all the new technology that is out there, but television still proves to be the granddaddy of them all.
Jeff Zucker