More traffic means more advertising dollars.

Analogue dollars for digital pennies.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

I've spent over half my life at NBC. This is the only place I have ever worked.

Local television is a slightly different story. It is under much more pressure in the same way that all local businesses are, whether that's a local newspaper, local radio or local television. But I think television in the aggregate is actually in very good shape.

I think it's the sign of a leader to step up and say, you know, when something's not working to have the guts to reverse it. And the worst thing you can do is to let that mistake linger.

Were in this transition period of figuring out how to deal with all the new technology that is out there, but television still proves to be the granddaddy of them all.