More traffic means more advertising dollars.

Were in this transition period of figuring out how to deal with all the new technology that is out there, but television still proves to be the granddaddy of them all.

Analogue dollars for digital pennies.

It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing

Network news will still play an incredibly important role in this country, but the world that Peter, Tom and Dan began covering 25 years ago isn't the same world today. Technology, lifestyle and what constitutes news have all changed dramatically. I'm not saying that it is better or worse. I'm just saying that it's reality.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

More traffic means more advertising dollars.