The customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.
Jeffree StarI use really crazy subject matter, like all of those pictures of me throwing up and cutting myself, it's to make people think rather than be so mediocre. Instead of just seeing another girl with implants, I want to have meaning to what I do.
Jeffree StarEvery day is something new. It's kind of like Hurricane Katrina. Some days I'm recording or going shopping or having a group orgy. Maybe today I'll go to Louis Vuitton and have sex with a straight guy. I have to balance my time.
Jeffree StarAs someone who is obsessed with fashion, I personally own non-vegan materials and am very open about that. I don't think it's right to pretend to be someone you're not to get sales. People know me on a real level because of how open I am in my videos. It was a simple choice: I didn't want to exclude anyone, that wasn't fair. I wanted EVERY customer to be able to wear my art. And it's morally right. End of story.
Jeffree Star