One of the biggest things happening in the art world is this idea of expansion. No one embodies this aspect of what art is becoming better than James Franco.

Part of my agenda has been to support art that engages life with people.

Street culture is punk, hip-hop, skateboarding, surfing, graffiti. It's like a massive global culture that is all tied together. But for so many years it was very geographic.

One of the interesting things about skateboarding and graffiti is that skateboarding exists in the documentation of an act.

When I was looking at the Russian Constructivists, these agitprop artists actually painted on trains. It was a heavy influence. They were bringing art to the people, to the masses, and breaking it out of the clubbiness of the art world, which is a monolith.

I was a fan of Andy's since I was a small kid. I recall seeing an ad of famous people on an airplane together. It was caricature drawing. There was Muhammad Ali, there was Miles Davis, and there was Andy Warhol. I had a fascination with him since I was little.

Every day you run into artists on the streets in SoHo or other creative people you want to do something with. There's nothing to match that chance encounter.