No one ever pretended that shopping for anything is a rational experience. If it were, would there be Fluffernutter? Laceless sneakers? Porkpie hats? Would the Chia Pet even exist?
Jeffrey KlugerThere's a deep-freeze of sorts for all good intentions - a place that you store your plans to make changes in your life when you know you're not going to make them at all.
Jeffrey KlugerIndeed, the best way to think of willpower is not as some shapeless behavioral trait but as a sort of psychic muscle, one that can atrophy or grow stronger depending on how it's used.
Jeffrey KlugerThere are popular celebrities, there are unpopular celebrities and then there are the walking dead. You know the walking dead when you see them: they look like Mel Gibson, still striving for drunken charm in an L.A. County mug shot, after getting picked up on a DWI charge that included anti-semitic slurs directed at the police.
Jeffrey Kluger