Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

The mind of the polyglot is a very particular thing, and scientists are only beginning to look closely at how acquiring a second language influences learning, behavior and the very structure of the brain itself.

Older fatherhood isn't all bad: testosterone rates drop about 1% per year as men age, making them less reactive and more patient, and a professionally established middle-aged man is likely to have more time and money to devote to his kids than a twenty-something who's just getting started.

Sisters have ways of socializing brothers into the mysteries of girls. Brothers have ways of socializing sisters into the puzzle that is boys.

The families of many athletes - incensed at the sports leagues and hoping to make games safer overall - are increasingly making the brains of players who die prematurely and suspiciously available for study. Some athletes are even making the bequest themselves.

Scarily, football helmets, which do a fine job of protecting against scalp laceration and skull fracture, do little to prevent concussions and may even exacerbate them, since even as the brain is rattling around inside the skull, the head is rattling around inside the helmet.

It's one of the worst-kept secrets of family life that all parents have a preferred son or daughter, and the rules for acknowledging it are the same everywhere: The favored kids recognize their status and keep quiet about it - the better to preserve the good thing they've got going and to keep their siblings off their back.