Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey KlugerSince narcissism is fueled by a greater need to be admired than to be liked, psychologists might use that fact as a therapeutic lever - stressing to patients that being known as a narcissist will actually cause them to lose the respect and social status they crave.
Jeffrey KlugerThe truth, of course, is that the only necessary and sufficient condition for human beings to murder one another is the simple fact of being human.
Jeffrey KlugerYour parents leave you too soon and your kids and spouse come along late, but your siblings know you when you are in your most inchoate form.
Jeffrey KlugerThere are popular celebrities, there are unpopular celebrities and then there are the walking dead. You know the walking dead when you see them: they look like Mel Gibson, still striving for drunken charm in an L.A. County mug shot, after getting picked up on a DWI charge that included anti-semitic slurs directed at the police.
Jeffrey Kluger