Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

Part-black generally means all-black in Americans' minds. Just as part-Asian or part-Hispanic or part-anything-else usually puts individuals in those minority-groups' camps.

Is there anything sadder than the foods of the 1950s? Canned, frozen, packaged concoctions, served up by the plateful, three meals per day, in an era in which the supermarket was king, the farmer's market was, well, for farmers, and the word 'locavore' sounded vaguely like a mythical beast.

Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.

Older siblings get more total-immersion mentoring with their parents before younger siblings come along. As a result, they get an IQ and linguistic advantage because they are the exclusive focus of their parents' attention.

Sisters have ways of socializing brothers into the mysteries of girls. Brothers have ways of socializing sisters into the puzzle that is boys.

Marriage is a lot of things - a source of love, security, the joy of children, but it's also an interpersonal battlefield, and it's not hard to see why: Take two disparate people, toss them together in often-confined quarters, add the stresses of money and kids - now lather, rinse, repeat for the rest of your natural life. What could go wrong?