Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey KlugerMy family went through divorces and remarriages and the later, blended home - and then watched that home explode, too.
Jeffrey KlugerThe mind and the body are inextricably entwined, and rarely are their inseparability clearer than when we're under some kind of mental pressure. The moment we start trying to learn a new skill, make a decision or otherwise think on our feet, our nervous system reacts - with accelerated pulse rate, increased respiration, even sweating.
Jeffrey KlugerThe mind of the polyglot is a very particular thing, and scientists are only beginning to look closely at how acquiring a second language influences learning, behavior and the very structure of the brain itself.
Jeffrey KlugerIt's not mere extremism that makes folks at the fringes so troubling; it's extremism wedded to false beliefs. Humans have long been dupes, easily gulled by rumors and flat-out lies.
Jeffrey Kluger