Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey KlugerToxins love to get you while you're young. Lead, mercury, secondhand smoke and sundry other environmental nasties do a lot more damage when tissue is immature, vulnerable and growing than when it's mature and comparatively fixed.
Jeffrey KlugerSome of the most rewarding times my brothers and I have are when all of us get together, and we can see what we've been building genetically and culturally.
Jeffrey KlugerThere's no one place a virus goes to die - but that doesn't make its demise any less a public health victory. Throughout human history, viral diseases have had their way with us, and for just as long, we have hunted them down and done our best to wipe them out.
Jeffrey Kluger