Doing the right thing is important, which is where strategy comes in. But doing that thing wellโexecutionโis what sets companies apart. After all, every football play is designed to go for a huge gain. The reason it doesnโt is because of executionโpeople drop balls, miss blocks, go to the wrong place, and so forth. So, success depends on executionโon the ability to get things done.
Jeffrey PfefferWith respect to trust, people tell me that it is essential for organizational functioning. Maybe, but most surveys of trust find that trust in leaders is low and nonetheless, organizations role along quite nicely.
Jeffrey Pfeffer