People, to maintain their self-esteem, tend to believe they are above average on all positive qualities - height, income, intelligence, sense of humor, negotiating ability, you name it. The problem is that if we are going to really build our skills, we need to know which skills are most deficient. So, I advise people to find confidantes to tell them the truth. And then act on that knowledge to build the abilities they need to be more successful.

Business school graduates from the best schools earn large salaries and frequently rise to positions of great power. It would be nice if they used that power to truly make the world a better place - which entails more than just maximizing their own organization's profits and their own economic well-being.

The single biggest barrier to effective leadership is, in my view, the leadership industry itself. Instead of telling people the skills and behaviors they need to be effective in getting things done, we tell them almost the opposite - blandishments about how we wish people would be, and how we wish workplaces were. That information is worse than useless as, to the extent people believe it, they often wind up losing their jobs.

My overall recommendation: for decades corporate policy manuals and HR departments have told people they are responsible for their own careers. It's about time people really heeded those warnings.

Part of strategy is figuring out what you're good at, figuring out what you're not good at, and then getting yourself in position to succeed by doing mostly what you have a competitive advantage doing.

Doing the right thing is important, which is where strategy comes in. But doing that thing well—execution—is what sets companies apart. After all, every football play is designed to go for a huge gain. The reason it doesn’t is because of execution—people drop balls, miss blocks, go to the wrong place, and so forth. So, success depends on execution—on the ability to get things done.

To become "memorable" do things that are somewhat unexpected. Dress, or talk, in ways that draw attention. And mostly, don't follow all the "rule for behavior" so closely.