Take care of your customers, and you will have a successful business. Don't, and you won't. The airlines need to figure this out - soon.

Many of our students want to do what they have done and that has made them successful thus far in their lives: play by the rules, and do what is expected. But as much social science research and writing by Malcolm Gladwell, among others, make clear, the rules are mostly created by those already in power so obtaining power often entails standing out and breaking rules and social conventions.

All of Robert Caro's biographies are exceptional, in part because of Caro's fundamental ambivalence about power. He sees its necessity and use for getting things done, even as he is often repelled by watching power at close range. His masterpiece on Robert Moses, The Power Broker, describes the evolution of Moses from idealist to pragmatist as he became one of the most powerful figures in the 20th century.

People who don't have as much power as they would like often begin by attributing their difficulties to the environment - competitors, bosses, economic circumstances, and so forth. But in reality people are customarily their own biggest impediment to being as powerful as they would like.

Point at solutions instead of at each other.

Everyone faces defeats, setbacks, reversals of fortune. But just like water wearing away rock, persistence triumphs. Resilience is one of the most important qualities I would look at in trying to predict who is going to be ultimately successful.

Business school graduates from the best schools earn large salaries and frequently rise to positions of great power. It would be nice if they used that power to truly make the world a better place - which entails more than just maximizing their own organization's profits and their own economic well-being.