In any branding strategy, you need to figure out what is the image you want to project. Then behave accordingly. And above all, cultivate the media and those who will help you burnish your reputation.

I completely reject the idea that working adults need to be treated like infants or worse and not told the realities, harsh or not, about the world of work. Keeping people in the dark and filling them with stories that are either mostly fabricated, unusually rare, or both, doesn't do anyone any good. It is one of the reasons that workplaces and careers remain in such dire straits.

Advocates of knowledge management as the next big thing have advanced the proposition that what companies need is more intellectual capital. While that is undeniably true, its only partly true. What those advocates are forgetting is that knowledge is only useful if you do something with it.

I decided to write Leadership BS because I was irritated by the hypocrisy in the leadership literature and the fact that many of the people writing leadership books exhibited behavior that was precisely the opposite of what they advocated and also what they claimed they did. Stories did not seem to be a good foundation on which to build a science of leadership.

Part of strategy is figuring out what you're good at, figuring out what you're not good at, and then getting yourself in position to succeed by doing mostly what you have a competitive advantage doing.

Nothing comes without trade-offs. Do you want to spend time with people who like, or with people who might be useful to you? Do you really want to put in the long hours and constant attention required to be successful in your quest for power? Do you really want to be under the microscope on a daily basis, with people commenting on the car you drive, where you live, where you go on vacation, and so forth? There is no way to avoid the price of power. It's up to you to decide if it is worth it, and to change course when it isn't.

As many people know, our job market problems began long before the latest recession. We have faced literally decades with no substantive increase in median wages, and job growth, except in health and government jobs such as education, has been stagnant for a while. People are now expected to travel more and to work at odd hours to coordinate with people all over the world. Simply put, companies have prospered, but for the most part, people have not.