I learned Hollywood is a small community, and you really have to be a part of the community to get anything done. Unlike traditional industries, where you can do things from afar with phone calls and e-mail, this town is really about being social. Because that's how trust gets built.

A little bit of good can turn into a whole lot of good when fueled by the commitment of a social entrepreneur.

Participant (Productions) is the only production company in town that has a double bottom line: social good plus financial returns. It's too early to tell how our returns are going to look - though all signs are promising - but social good is what we're really after.

My views tend to be centrist. I'm not a big fan of George W., but my politics tend to be more Republican than not.

Philanthropy is all about making a positive difference in the world by devoting your resources and your time to causes you believe in. In my case, I like to support causes where "a lot of good comes from a little bit of good," or, in other words, where the positive social returns vastly exceed the amount of time and money invested.

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

Social entrepreneurs come from all levels of society and from communities in nearly every country of the world. They all share the same underlying drive and passion to see their ideas through. Many of them have had a huge effect on the world, yet most people have not even heard of them - a trend we hope to change!