Business skills, when well applied, can do more than just make money. They can potentially make money and do some real good, which is immensely satisfying. To do that, it's important to think outside the box, take risks, and be an entrepreneur.

The goal here is to build a brand around social relevance in media (with his Participant Productions company).

Business skills, when well applied, can do more than just make money. They can potentially make money and do some real good, which is immensely satisfying. To do that, it's important to think outside the box, take risks, and be an entrepreneur.

A little bit of good can turn into a whole lot of good when fueled by the commitment of a social entrepreneur.

The pace at eBay was frantic and urgent. We knew that if we didn't move fast, somebody would come into the market and quash us. Participant doesn't make a lot of sense from a financial investment perspective, so it's unlikely that other people will be approaching the business in the same way. So you see less urgency; you see a thoroughness and willingness to spend extra time to get things right. Which I think is really important.

Participant (Productions) is the only production company in town that has a double bottom line: social good plus financial returns. It's too early to tell how our returns are going to look - though all signs are promising - but social good is what we're really after.

Not everyone can be Gandhi, but each of us has the power to make sure our own lives count - and it's those millions of lives that will ultimately build a better world.