Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. Itโs like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.
Jeffrey ZeldmanGood Web design is about the character of the content, not the character of the designer.
Jeffrey ZeldmanUsability is like love. You have to care, you have to listen, and you have to be willing to change. Youโll make mistakes along the way, but thatโs where growth and forgiveness come in.
Jeffrey Zeldman