I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.
Jeremy ScottThe fact that people look at pictures so tiny on Instagram - people ask me about it popping on Instagram, but I didn't alter myself to be that. I didn't change for the screens, I've just been doing me.
Jeremy Scott