So So Def has been one of the most successful and consistent labels in the game in the last 10 years.

When I came out rapping on my record, a lot of people said, Oh, you just want to be like Puff.

I wanted to feel like an artist for once in my life. I wanted to use other producers for respect, to let them know that I listen to other people's music and that I'm just not out here on my own page.

All the records I've made have pretty much been big club turntable records. You need to feel the rhythm.

I go to clubs and if I notice the DJs are playing the records faster, then I'll push the beats a little on the next record I make. A lot of people don't know how to watch out for things like that.

People are just really overreacting. It's just feel good music. We at Virgin are in no way promoting sex or whatever these media outlets continue to print.

So So Def has been one of the most successful and consistent labels in the game in the last 10 years.