A lot of it had to do with when it's released and what's out in the marketplace, what's its competition.
Jerry BruckheimerAny time you can create something that gets to a large audience is fantastic. And television still gets you to a huge audience.
Jerry BruckheimerIf you read a part that you want to play, and you already know you have actors you want to work with but it's not on the page, it's not going to be on the screen. So that is the most difficult thing to do for a producer, is to get a script that attracts this kind of talent.
Jerry BruckheimerSophie [Kinsella]'s writing just captivated me. We bought this eight years ago, before it became an international success and was only one book. Now there's five. So, we were very fortunate to latch onto a character who has since become an international success both as a novel and hopefully now as a movie.
Jerry Bruckheimer