And yes, it is harder to make movies because budgets are getting smaller, and the companies stocks are down. The only good news on the horizon is that box office has been up by something like 23% from last year, which is great for us. It's still the cheapest form of entertainment.
Jerry BruckheimerI think it's the source material. 27 Dresses was a famous book, and Devil Wears Prada was also a wonderful book, so it's coming out of the novelists who are really creating these wonderful female characters that we want to see on the big screen.
Jerry BruckheimerSophie [Kinsella]'s writing just captivated me. We bought this eight years ago, before it became an international success and was only one book. Now there's five. So, we were very fortunate to latch onto a character who has since become an international success both as a novel and hopefully now as a movie.
Jerry Bruckheimer