I equate Deadheads to people that like black licorice. There aren't many people that like black licorice, but the ones that do, REALLY REALLY like it! Or buttermilk, or whatever.
Constantly choosing the lesser of two evils is still choosing evil.
If you are picking the lesser of two evils, you are still picking Evil.
Our strong suit is what we do, and our audience.
We've been trying to sell out for years, nobody's buying!
You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do.