It's not enough to be the best at what you do. You must be perceived as the only one who does what you do.

The nature of what we're doing is something, which is by its very nature, is non-formulaic. There's no way that you can make it happen by intention alone. It's something that you have to sort of allow it to happen, and you have to allow for it to happen.

I think The Grateful Dead kind of represents the spirit of being able to go out and have an adventure in America at large.

I mean, whatever kills you kills you, and your death is authentic no matter how you die.

Light shows are sort of a meditative kind of experience, you know. It is not like a shock.

And the live show is still our main thing.

But audio is a component of video, so there's always been that anyway, and although we've never expressed a visual side apart from the Grateful Dead movie, I don't find it that remote, you know what I mean? It's a departure of sorts, but it's like a first cousin.