But audio is a component of video, so there's always been that anyway, and although we've never expressed a visual side apart from the Grateful Dead movie, I don't find it that remote, you know what I mean? It's a departure of sorts, but it's like a first cousin.
Jerry Garcia... Grateful Dead - that's it !! ... nobody in the band liked it, (the name) I didn't like it, either, but it got around that that was one of the candidates for our new name, and everyone else said, 'Yeah, that's great.' It turned out to be tremendously lucky. It's just repellent enough to filter curious onlookers and just quirky enough that parents don't like it.
Jerry GarciaSo it's one of those things where we have to - our problem is pacing ourselves and still reaching a large enough number of our audience. Because we don't want to burn the audience. And we don't want to be excluding anybody.
Jerry Garcia