It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.
Jerry GreenfieldOne of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.
Jerry GreenfieldWe measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
Jerry GreenfieldBen & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.
Jerry GreenfieldBen and I built Ben & Jerryโs on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. Itโs a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
Jerry Greenfield