The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.

The role of globalization is to homogenize all cultures, and to turn them into commodified markets, and therefore, to make them easier for global corporations to control. Global corporations are even now trying to commodify all remaining aspects of national cultures, not to mention indigenous cultures.

All employees are obliged to act in concert, to behave in accordance with corporate form and corporate law. If someone attempted to revolt against these teets, it would only result in the corporation throwing the person out, and replacing that person with another who would act according to the rules. Form determines content: Corporations are machines.

Scientists who study brain-wave activity found that the longer one watches television, the more likely the brain will slip into "alpha" level: a slow, steady brain-wave pattern in which the mind is in its most receptive mode. It is noncoggnitive mode; i.e., information can be placed into the mind directly, without viewer participation.

It is no accident that television has been dominated by a handful of corporate powers. Neither is it accidental that television has been used to re-create human beings into a new form that matches the artificial, commercial environment. A conspiracy of technological and economic factors made this inevitable and continue to.

The glut of information was dulling awareness, not aiding it.

Technological evolution is leading to something new: a worldwide, interlocked, monolithic, technical-political web of unprecedented negative proportions.