There was no real strategic decision about editorial tone. It was kind of a write whatever you want to write, and we'll see how it goes. I think that we lucked out in that all of the women who started writing at Feministing.com were really funny, and I don't think that's something people are used to seeing or hearing when they read feminism. You know, you think feminism and you kind of think academic, women's studies, dry, humorless; there are all of these stereotypes that go along with what feminist thought is and what feminist writing is.
Jessica ValentiI think that it's incredibly important that we're actually paying attention to the feminism that's going on on the ground in different countries and see what we can do to support the work that's already going on, as opposed to kind of assuming that we know best for women in other areas.
Jessica ValentiSocial media is not just another way to connect feminist and activist voices - it amplifies our messages as well.
Jessica ValentiI remember at the time - right before we started Feministing.com - doing a Google search for the term "young feminism" and the term "young feminist," and the first thing that came up was a page from the National Organization for Women that was about 10 or 15 years old. And it just struck me as so odd that there was all of this young feminist activism going on, but that it wasn't necessarily being represented online, that the first things in a Google search to come up were really, really old. I think to a certain degree we really filled a gap, and that's why we got such a large readership.
Jessica Valenti