There was no real strategic decision about editorial tone. It was kind of a write whatever you want to write, and we'll see how it goes. I think that we lucked out in that all of the women who started writing at Feministing.com were really funny, and I don't think that's something people are used to seeing or hearing when they read feminism. You know, you think feminism and you kind of think academic, women's studies, dry, humorless; there are all of these stereotypes that go along with what feminist thought is and what feminist writing is.
Jessica ValentiWe've been growing our readership every month, and we're kind of like, where are they all coming from? This is wonderful! And I think one of the best surprises was that you hear so often that young women don't care about feminism, that young women don't identify as feminists. But really, the majority of our readers are young women. So to see so many young people kind of get involved and really take to Feministing.com was a really exciting thing.
Jessica ValentiSomething I say a lot when it comes to anti-feminist stereotypes is that they exist for a reason. The stereotypes of feminists as ugly, or man-haters, or hairy, or whatever it is - that's really strategic. That's a really smart way to keep young women away from feminism, is to kind of put out this idea that all feminists hate men, or all feminists are ugly; and that they really come from a place of fear. If feminism wasn't powerful, if feminism wasn't influential, people wouldn't spend so much time putting it down.
Jessica ValentiI hear from a lot of young women, you know, I don't want to call myself a feminist because I don't want to get in an argument with someone. And it's just not cool; like it's not a cool thing to be associated with.
Jessica ValentiI think I was in high school, actually, and it was a guidance counselor or someone said, you know, you're just too loud; like you need to just stop talking so much and stop being so opinionated; like no one wants to listen to you because you're really annoying. And I'm glad that I didn't shut up, because it seems like people are listening.
Jessica Valenti