I want to look classy and sophisticated. For the "Running" video, I wanted to make a bit of a statement and to be slightly over-the-top. I'm not taking the piss out of myself, but I'm not taking myself too seriously, either. I'm just having fun and trying to pretend I'm a pop star, really.
Jessie WareI always liked how people like Grace Jones and Annie Lennox pushed it with the videos. I'm not the most stylish person at all, but there's something about playing dress-up for the day and playing the role of a singer.
Jessie WareI always have to pretend I'm somebody else to give the best performance. It kind of feels like I'm acting; it's definitely an exaggerated version of me. I'm a very normal, down-to-earth person, but I wanted the videos to be striking, so I have to lay it on a little bit.
Jessie Ware