This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality. We played with their unique shapes and tinkered with their infinite possibilities. The challenge was hard, so the reward of “cracking” a word felt great. This became a lifelong project for me.

When we were children, letters were like fun toys. We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for “cookie.” Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z.

This project started nearly twenty years ago as an assignment in my typography class at art school. Students were encouraged to see letters beyond their dull, practical functionality. We played with their unique shapes and tinkered with their infinite possibilities. The challenge was hard, so the reward of “cracking” a word felt great. This became a lifelong project for me.

I think we live in an age of self empowerment and possibilities, the only excuse to not do something is yourself.

It doesn't take a lot of people to create something amazing. It can take one or four people who are really driven and like minded to create something that has amazing meaning and value to millions of people in the world.

When you give something, just for the joy of creating, it always comes back on a much larger scale.

Ideas are nothing, doing is everything