I think TV is still, out of every medium, the one that really offers simple easy enjoyment. You've got lots of choice, you've got the opportunity to be entertained or informed on your own or you've got the opportunity to enjoy and experience programming together. It really probably is, I still think, the most emotionally engaging and bonding medium that exists.

I think TV is still, out of every medium, the one that really offers simple easy enjoyment. You've got lots of choice, you've got the opportunity to be entertained or informed on your own or you've got the opportunity to enjoy and experience programming together. It really probably is, I still think, the most emotionally engaging and bonding medium that exists.

TV can play a role in delivering that emotion as well as the obvious ability to reach a lot of people quickly with that message.

TV is the only medium that I've ever been successful with in delivering really emotional messaging and I think as people are trying to work their way through what this changing environment is going to mean, playing to the emotional side as well as the pragmatic and the rational side is going to be something that a number of brands will want to fully explore.