For me, naming bands was the forerunner to really writing lyrics, because I work off titles.
Mr. Fantasy was the only song that was scribbling on a piece of paper.
Everything that Traffic ever did, I'd give Steve a complete lyric, titled, written out with the verse, the bridge, the shape and rhyme and then Steve had to figure out how the meter of the words would fit musically.
Guys would hang out in groups just to be with the music.
You have to have a strong title. It's got to say something.
I turned everybody on so, psychologically, I guess I was pushing the boundaries creativity.