Humans used to desire love, money, food, shelter, safety, peace and freedom more than anything else. The last 30 years have changed us. Now people want to have a good job, and they want their children to have a good job. This changes everything for world leaders. Everything they do - from waging war to building societies - will need to be carried out within the new context of the need for a good job.

Gallup defines a good job as 30+ hours per week for an organization that provides a regular paycheck. Right now, the U.S. is delivering at a staggeringly low rate of 44%, which is the number of full-time jobs as a percent of the adult population, 18 years and older. We need that to be 50% and a bare minimum of 10 million new, good jobs to replenish America's middle class.

An entrepreneur... is a person of action, one who possesses an unnatural overload of two attributes: optimism and determination. Because entrepreneurs are optimistic, they don't see barriers; because they're determined, they never quit. Individuals who posses extreme amounts of optimism and determination get things done.

I hear all the time that 'unemployment is greatly reduced, but the people aren't feeling it.' When the media, talking heads, the White House and Wall Street start reporting the truth - the percent of Americans in good jobs; jobs that are full time and real - then we will quit wondering why Americans aren't 'feeling' something that doesn't remotely reflect the reality in their lives. And we will also quit wondering what hollowed out the middle class.

Humans used to desire love, money, food, shelter, safety, peace and freedom more than anything else. The last 30 years have changed us. Now people want to have a good job, and they want their children to have a good job. This changes everything for world leaders. Everything they do - from waging war to building societies - will need to be carried out within the new context of the need for a good job.

And it's a lie that has consequences, because the great American dream is to have a good job, and in recent years, America has failed to deliver that dream more than it has at any time in recent memory. A good job is an individual's primary identity, their very self-worth, their dignity - it establishes the relationship they have with their friends, community and country. When we fail to deliver a good job that fits a citizen's talents, training and experience, we are failing the great American dream.

There's no other way to say this. The official unemployment rate, which cruelly overlooks the suffering of the long-term and often permanently unemployed as well as the depressingly underemployed, amounts to a Big Lie.