When you lack cohesion, it becomes difficult to have a clear marketing strategy.

Even the poor can be fat in the U.S. That says something about a country. That's how incredible what we have is. But it can also take away incentive.

When your four biggest tournaments all operate relatively independently, and the ATP and WTA tour operate independently, and you have Davis Cup and Fed Cup that operate independently, it makes it a tough message.

Many books have been written about what the X-factor is, what separates people who win big matches versus those who struggle. Some of it's innate, but there's a piece of it that's learned, embracing those moments.

What separates the winners from the losers is that they can deal with doing their best while still coming up short.

Tennis is more than just shots. It's about being clutch and beating the people on the other side of the net.

It's hard for anyone in the 24-hour news cycles that we all live in now to follow something that the first round is played in March and the final finishes in December. I understand the challenges there.