I always said it was to be dumb enough to do what Marlon Perkins said to do.
There's no denying that television is one of the most powerful propaganda media we've ever invented.
The biggest challenge is how to affect public attitudes and make people care.
The continued existence of wildlife and wilderness is important to the quality of life of humans.
That's really the challenge of this century, to develop spokespeople.
My father was a soil scientist with the Geological Survey.