We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.

People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.

Customer relationships are defined by customers.

We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.

Web analytics is a fire extinguisher. Your website is on fire and you're burning cash.