They were more than hostile. In the first place, I was a south Georgian and I was looked upon as a fiscal conservative, and the Atlanta newspapers quite erroneously, because they didn't know anything about me or my background here in Plains, decided that I was also a racial conservative.
Jimmy CarterUnfortunately, every American citizen takes the same position... that we donโt like negative advertisements. But they work! And, as you see, many a candidate has prevailed by tearing down the reputation of an opponent in a more advantageous position.
Jimmy CarterWe live in a time of transition, an uneasy era which is likely to endure for the rest of this century... During this period we may be tempted to abandon some of the time-honored principles and commitments which have been proven during the difficult times of past generations. We must never yield to this temptation. Our American values are not luxuries but necessities - not the salt in our bread but the bread itself.
Jimmy Carter