While the romance genre has expanded so much over the years, in an odd way it's also narrowed, with too many people trying to stick stories into tight, well-defined marketing niches. It can, admittedly, be a tricky balancing act, but I believe the key is to be able to step back and take a long hard look at what you do well, what makes your work different from other writers, what feels the most natural to you when you're writing.
JoAnn RossIf you don't have a burning passion for writing, how can you expect anyone else to be moved by what you write?
JoAnn RossLife consists of two sides ... light and dark. Joy and sorrow. Without a balance, one cannot fully experience a full and well-rounded life.
JoAnn RossOne of the reasons writers are never satisfied with their work is because they're always striving to do better.
JoAnn RossI was fortunate to sell at a time of great sea change in the romance genre; suddenly heroines were allowed to be portrayed as having rich, fulfilling lives. They didn't need a man for security or self-esteem, but having that one very special man in their lives proved the icing on the cake.
JoAnn Ross